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Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings. When those who terminated service in the past year were asked the reason for terminating their service, 36 percent said they didn’t feel the service was worth what they were paying for it. This is why smart home kit vendors offering self monitoring have the potential to grow more quickly by addressing the needs of non traditional security customers. These customers are increasingly interested in home control and potentially security but not in professional monitoring fees. — Contributed by Tom Kerber, Director, IoT Strategy, Parks AssociatesAs Managing Editor, Karyn Hodgson writes exclusive cover stories, such as SDM’s State of the Market series, as well as other feature length articles and case studies. She manages SDM’s Monitoring Today supplement, an annual supplement devoted to central stations and the business of monitoring. She also manages SDM’s Dealer of the Year and Systems Integrator of the Year Award programs. Systems integration is one of Karyn’s “beats”; she manages Today’s Systems Integrator e newsletter from SDM.

 

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You’ll have to pay for one of the professional monitoring plans to save yourself the task of keeping a constant eye on the video feed. That said, SimpliSafe’s plans are still some of the most cost effective in the industry its most expensive plan is still $10 cheaper than Frontpoint’s least expensive. Whether you choose to monitor yourself or have professionals do it for you, you’ll still be charged. Scout charges $10 per month just for DIY monitoring — there is no free monitoring plan. DIY monitoring is only $10 less than the professional plan. This isn’t exceptional when it comes to DIY home security, however, since many have cellular connections.